Apple Looking to Launch $799 MacBook Air in 3Q 2012?

digitimes reports apple planning launch cheaper macbook air in third quarter of year, dropping entry-level price $799 current $999. move reportedly being made take on intel's "ultrabook" initiative pushing low-cost, ultra-thin notebook pcs.

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although acer has reduced ultrabook shipment target, intel continues aggressively push ultrabooks , aiming have devices priced @ us$699 in second half of year. however, if intel unable bring down asps goal, price gap between ultrabooks , us$799 macbook air may further postpone time ultrabooks become standardized, sources noted.

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ultrabook manufacturers have far struggled match or beat apple's macbook air pricing, leading weak shipments. intel remains committed initiative, , working manufacturers continue bring prices down.

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it unclear how apple achieve $200 price cut on macbook air, given company's focus on maintaining high profit margins. pricing on solid-state drives used in macbook air continue fall, apple has limited flexibility bring down pricing. , given strong performance of macbook air ultrabooks continue struggle, not obvious whether apple see need lower pricing on models.

digitimes has spotty track record regard apple rumors, although has on occasion offered accurate insight based on sources in apple's supply chain. publication's recent claims regarding apple's notebook plans including report of production being underway on slimmer 13-inch , 15-inch macbook pro models, suggestion apple considering 14-inch macbook air asian markets.

article link: apple looking launch $799 macbook air in 3q 2012?

 

/digitimes.

 

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